Prepare the design brief
Keep inspiration documents, placement notes, room layouts, and client decisions in the event resources.
BACKLINE FOR FLORISTS & EVENT DESIGNERS
Bring the vision.
Know the plan.
Keep the design brief, installation notes, team assignments, and access windows together, with the event schedule close at hand.
YOUR WORKSPACE, YOUR TOOLS
BookingsCalendarMembersChatClientsVenues
BUILT AROUND YOUR PART OF THE EVENT
Less searching.
More ready.
Use bookings, teams, calendars, communication, and resources for the work your business needs to do.
Coordinate the installation
Organize delivery, setup assignments, room transitions, and breakdown around venue access and the event sequence.
Connect to adjacent teams
Coordinate tables, structures, lighting, cake flowers, and room readiness with rentals, production, bakery, and planning teams.
A DAY IN THE WORKSPACE / EXAMPLE
The floral lead checks when rentals will finish placing tables, coordinates reception lighting with production, and confirms the completed room is ready for the photographer.
YOUR TEAM IS PART OF A BIGGER TEAM
Your work, connected
to the whole event.
Work in your own business’s workspace and coordinate through the shared event. The event’s timeline, contacts, notes, resources, and conversations connect the people involved.
Venue & planner
Confirm the design locations, setup windows, and room transitions.
Rentals & production
Align structures, tables, staging, and lighting placement.
Bakery & photography
Coordinate cake details and room-readiness timing.
ONE ESTABLISHED HIERARCHY
Your business.
Your workspace.
Your people.
The foundation remains Global → Organization → Band/workspace → Member. For florists & designers, the workspace represents your service team. Its people and tools sit within your organization.
Event participation connects you to other vendors through assigned access. It gives the shared work a home while each business keeps its own structure.
See how the hierarchy works The names in this hierarchy are illustrative examples.- GLOBAL / UMBRELLA GROUPHorizon Events Group
- ORGANIZATION / YOUR BUSINESSStem & Story Design
- BAND / VENDOR WORKSPACEFloral & event design team
- MEMBERS / YOUR PEOPLELead designer · Floral designer · Installation crew
ONE EVENT. EVERY VENDOR. WORKING TOGETHER.
Bring your part.
Connect the plan.
Open Backline
Existing members can sign in to their workspace.