Keep the brief together
Store the order brief, display notes, venue contact, and client instructions as event resources.
BACKLINE FOR BAKERIES & DESSERT VENDORS
A perfect arrival.
A perfectly timed reveal.
Keep delivery instructions, setup notes, client details, and special-event timing together for cakes, desserts, and specialty food displays.
YOUR WORKSPACE, YOUR TOOLS
BookingsCalendarMembersChatClientsVenues
BUILT AROUND YOUR PART OF THE EVENT
Less searching.
More ready.
Use bookings, teams, calendars, communication, and resources for the work your business needs to do.
Plan the arrival
Coordinate loading access, delivery timing, setup location, and the person receiving the delivery.
Connect the special moment
Align the cake presentation or dessert service with the planner, catering lead, photographer, and MC.
A DAY IN THE WORKSPACE / EXAMPLE
A cake vendor confirms the delivery entrance with the venue, coordinates display flowers with the florist, and sees the cake-cutting cue on the same timeline as the photographer.
YOUR TEAM IS PART OF A BIGGER TEAM
Your work, connected
to the whole event.
Work in your own business’s workspace and coordinate through the shared event. The event’s timeline, contacts, notes, resources, and conversations connect the people involved.
Venue & catering
Confirm receiving, display location, and service responsibilities.
Florist & design team
Coordinate any decorative elements and display setup.
Planner, photo & MC
Keep the presentation moment in the shared timeline.
ONE ESTABLISHED HIERARCHY
Your business.
Your workspace.
Your people.
The foundation remains Global → Organization → Band/workspace → Member. For bakeries & dessert, the workspace represents your service team. Its people and tools sit within your organization.
Event participation connects you to other vendors through assigned access. It gives the shared work a home while each business keeps its own structure.
See how the hierarchy works The names in this hierarchy are illustrative examples.- GLOBAL / UMBRELLA GROUPHorizon Events Group
- ORGANIZATION / YOUR BUSINESSButter & Bloom Bakery
- BAND / VENDOR WORKSPACEEvent cake & dessert team
- MEMBERS / YOUR PEOPLEBaker · Delivery lead · Setup assistant
ONE EVENT. EVERY VENDOR. WORKING TOGETHER.
Bring your part.
Connect the plan.
Open Backline
Existing members can sign in to their workspace.